Air France Paris 1957 Travel Airline Advertising Poster, Jacques Nathan Garamond

Item details

Height

99.06 cm

Width

62.87 cm

Depth

2.54 cm

Wear conditions Wear conditions

Good

Wear conditions

Excellent

Shows little to no signs of wear and tear.

Good

May show slight traces of use in keeping with age. Most vintage and antique items fit into this condition.

Average

Likely to show signs of some light scratching and ageing but still remains in a fair condition.

Apparent Wear and Tear

Visible signs of previous use including scratches, chips or stains.

Please refer to condition report, images or make a seller enquiry for additional information.

Description

Original 1957 Air France Paris travel poster designed by Jacques Nathan-Garamond. Superb poster which sumptuous colours and in fantastic condition.

Jacques Nathan-Garamond (1910-2001) who was a French graphic designer. He studied at the École Nationale Supérieure des Arts Décoratifs and was a director of contemporary architecture before his career as a designer. It was after the war that Nathan-Garamond became a graphic designer and produced several amazing works for prestigious advertisers such as Air France, Mazda and Telefunken.

He then founded the Alliance Graphique Internationale (AGI) and was a professor at the École Internationale and a professor at the École Supérieure d'Arts Graphiques Penninghen. His work is in the permanent collections of major institutions such as the Museum of Modern Art and the Smithsonian American Art Museum.

France has a long and rich history in poster design that dates back to the mid-19th century. One of the most influential figures in the development of vintage posters was the French poster artist Jules Chéret. Around 1866, Chéret is credited with producing the first colour lithograph posters, using a technique he refined from the black and white process first invented by German actor and playwright Alois Senefelder in 1798. Cheret's three stone lithographic process allowed artists to achieve every colour in the rainbow using just three stones - usually red, yellow and blue - printed in careful registration.

The Parisian artists, headed by Cheret and including masters Steinlen, Willette, Grasset, Bonnard, Forain and, last but certainly not least, Toulouse-Lautrec's vibrant and eye-catching designs influenced, in part, by Japanese Woodcuts brought a new level of visual appeal to the streets of Paris and, in turn, established the poster as an art form.

The Belle Époque (Beautiful Era), a period of peace and frivolity in France from the late 19th to the early 20th century (1870-1914), played a significant role in the continued advancement of poster design. This era coincided with economic growth and the rise of a new middle class with disposable income and leisure time. It was during this time that the poster craze took hold in France, with posters being used for advertising various products, events, and entertainment.

Over the decades that followed from these auspicious beginnings French poster design continued to flourish and designers from around the world followed suit in experimenting with poster design for advertisements for cultural events, travel, film, food and drink and more.

This original vintage poster has been professionally linen-backed is sized 24 3/4 x 39 inches (plus a little more with the linen). It will be sent rolled (unframed).

Year: 1957
Poster Type: French Travel Poster
Style: -
Art By: Jacques Nathan-Garamond
Rolled/Folded/Other: Linen-backed

Condition report:

Condition: Near Mint/Mint
Condition Details: Lightest of touch-up. Looks amazing.
Additions or alterations made to the original: Linen Backed.

Material
Linen, Paper
Manufactured
Origin
France
Item location
Bath , United Kingdom
Period
Mid 20th Century
Condition
Used

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Estimated delivery time

Less than one week

Free collection available

Yes

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Professional
5.0 / 5
Located in Bath, United Kingdom
  • Selling at Vinterior since 2016
  • 87 sales
  • Ships from Bath, United Kingdom

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Cancellations and Returns

Last updated: 24th March 2025

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