Unknownorigina Travel Poster By Sabena Belgian World Airlines Travel To Mexicocirca 1960

Item details

Height

96.0 cm

Width

65.0 cm

Depth

0.01 cm

Wear conditions Wear conditions

Good

Signed by artist
This item has been confirmed as being signed by artist by the seller. Please reach out to the seller for more information.

Included

Wear conditions

Excellent

Shows little to no signs of wear and tear.

Good

May show slight traces of use in keeping with age. Most vintage and antique items fit into this condition.

Average

Likely to show signs of some light scratching and ageing but still remains in a fair condition.

Apparent Wear and Tear

Visible signs of previous use including scratches, chips or stains.

Please refer to condition report, images or make a seller enquiry for additional information.

Description

The vintage travel poster created by Sabena Belgian World Airlines to promote travel to Mexico is a striking example of mid-20th-century aviation advertising. This poster, with its vivid imagery and strong cultural references, was designed to attract European travelers to the vibrant and exotic destination of Mexico.

The centerpiece of the poster is a close-up image of a young woman adorned in traditional Mexican attire, her serene and confident expression bathed in warm sunlight. Her elaborate headdress, rich in color and detail, symbolizes Mexico’s deep cultural heritage. The headdress features bright beads and feathers, with a prominent star-shaped decoration at its center, evoking images of ancient Mexican civilizations and their rich traditions. This visual representation instantly transports the viewer to the heart of Mexico, inviting them to explore its rich history and vibrant culture.

The backdrop of the poster is a deep, unblemished blue sky, which not only enhances the contrast of the colorful attire but also suggests clear, sunny weather—a perfect invitation to potential tourists. The simplicity of the background ensures that all attention is focused on the subject, making the cultural iconography of Mexico the focal point.

At the top of the poster, the word “Mexico” is boldly printed in a clean, modern font, underscoring the destination’s allure. The use of lowercase letters in the title imparts a friendly and approachable feel, while the image of an airplane subtly incorporated next to the text emphasizes the ease and modernity of air travel to this far-off land.

The lower part of the poster prominently features the Sabena logo, with “Belgian World Airlines” elegantly written beneath it. The bold red and white of the Sabena emblem contrast sharply with the cooler tones of the background, ensuring that the brand is unmistakable. This positioning underscores the airline's role in connecting Europe with the wider world, in this case, with the colorful and culturally rich nation of Mexico.

The Sabena poster serves not just as an advertisement but as an invitation to a cultural journey. During the mid-20th century, international air travel was becoming increasingly accessible to a broader audience, and airlines like Sabena were eager to showcase exotic destinations that promised adventure and discovery. Mexico, with its ancient civilizations, vibrant festivals, and stunning landscapes, was an ideal candidate for such promotion.

This poster is a fine example of how travel advertising in the 1960s was not just about selling flights but also about selling an experience. The artwork reflects the allure of Mexico as a destination filled with history, culture, and warmth. For the modern viewer, the poster is a nostalgic reminder of a time when air travel was still a glamorous and adventurous pursuit.

Today, this Sabena travel poster is considered a collectible piece of art, valued for its aesthetic appeal as well as its historical significance. It captures the spirit of an era when air travel was opening up new worlds to explore and when the art of poster design was at its peak, blending cultural imagery with modern design to create something both informative and inspiring.

Original poster

Airline - Tourism - Mexico

Condition report:

Good condition, folds, light missing.

Material
Paper
Manufactured
Item location
PARIS , France
Period
Mid 20th Century
Condition
Used

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Yes

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Located in PARIS, France
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Last updated: 24th March 2025

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