Vanden Eyndeoriginal Travel Poster By G. Vanden Eynde For Sabena Belgian World Airlinescirca 1960
PARIS, France
£2,211 per item
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Item details
Height
98.0 cm
Width
64.0 cm
Depth
0.01 cm
Wear conditions
Good
Wear conditions
Excellent
Shows little to no signs of wear and tear.
Good
May show slight traces of use in keeping with age. Most vintage and antique items fit into this condition.
Average
Likely to show signs of some light scratching and ageing but still remains in a fair condition.
Apparent Wear and Tear
Visible signs of previous use including scratches, chips or stains.
Please refer to condition report, images or make a seller enquiry for additional information.
Description
The circa 1960 original travel poster by G. Vanden Eynde for Sabena Belgian World Airlines is a stunning example of mid-century airline advertising, showcasing the vibrant and adventurous spirit of global travel during the era. Designed to promote Sabena's extensive routes, particularly across Africa, this poster embodies the optimism and excitement associated with the golden age of aviation.
The poster features a vivid map-centric design, with Africa at its heart, rendered in a dynamic palette of blues, oranges, yellows, and pinks. The artist, G. Vanden Heynde, uses bold color contrasts and intricate textures to convey both the geographical diversity and cultural richness of the regions Sabena served. Superimposed figures and motifs, representing local cultures and landmarks, further emphasize the airline’s commitment to connecting passengers with unique destinations.
The use of cartographic elements, such as latitude and longitude lines, reinforces the theme of global exploration. A decorative compass rose positioned prominently adds to the sense of adventure, while the luminous color scheme evokes the romance of distant lands. The Sabena logo, in its iconic red-and-white design, anchors the composition with a sense of corporate identity and trust.
Sabena (Société Anonyme Belge d'Exploitation de la Navigation Aérienne) was established in 1923 as Belgium’s national airline. By the 1960s, it had become a pioneer in long-haul aviation, particularly in routes connecting Europe to Africa. This poster reflects the airline's pride in its African network, a cornerstone of its operations and a significant draw for travelers seeking exotic adventures during the post-war travel boom.
This poster is not just a piece of advertising but also a work of art that captures the zeitgeist of the 1960s. It reflects the era’s fascination with modernity, cultural exchange, and the democratization of air travel. G. Vanden Eynde’s sophisticated yet accessible design aligns with Sabena’s goal of appealing to both seasoned travelers and newcomers to aviation.
Printed using high-quality lithographic techniques, this poster exemplifies the craftsmanship of mid-century travel advertising. Its vibrant colors and intricate details make it a sought-after collectible for aviation and travel enthusiasts, as well as fans of vintage graphic design. It represents an era when airline posters were not merely functional but also aspirational, capturing the imagination of the public and inspiring dreams of global exploration.
This Sabena poster by G. Vanden Eynde remains a testament to the power of visual storytelling in advertising and a vibrant reminder of a bygone era in aviation history.
Original Poster
Airline - Tourism - Belgium
Printed by De Rycker in Brussels
Condition report:
Good. Good condition, on linen.
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Free collection available
Yes
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- Ships from PARIS, France
Cancellations and Returns
Last updated: 24th March 2025
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